Insights / Survey Results / Cybersecurity Buyers’ Media Consumption Preferences in 2024
April 2, 2024

Cybersecurity Buyers’ Media Consumption Preferences in 2024

Corey DeFreese
Senior Director, Research and Market Insights

Market Topics

Cybersecurity

TechTarget and Enterprise Strategy Group ran a global survey examining where cybersecurity buyers source information throughout their purchase journey.

5 insights you can learn from this report:

  • Media types B2B buyers rely on when building a vendor shortlist
  • Channels where B2B buyers are spending more time doing research
  • What buyers want from vendor content including what motivates them to attend webinars
  • Trends in vendor loyalty, including what causes customers to switch vendors/suppliers
  • What tech vendors need to do to maintain a strong ongoing relationship with their customers
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